Posted by John Bauersfeld on Mon, Jan 25, 2010
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Restaurant marketing is a complex issue. There are [...]
In an unprecedented use of premium SMS text message donations, Americans have contributed over $27 million, and counting to Haiti earthquake relief victims.
When it comes to disaster relief for earthquake victims in Haiti, Americans are phoning it in at a record pace.
Red Cross has raised $27 million for Haiti through a text message campaign.
Red Cross [...]
I just read an interesting article confirming that now more households in the U.S. use cell phones exclusively and that landlines are on the way out. Part of the reason is the recession, but even if people were suddenly making seven figure incomes, they would not go back to landlines.
What does this suggest in terms [...]
Though it’s only in Mexico right now, Starbucks is planning to introduce 2D barcodes for mobile campaigns in the United States soon. That’s due to a 60% coupon redemption rate for their program in Mexico, a success rate we’d all like to experience.
Their campaign is designed to both reward existing customers and to bring [...]
