Posted by John Bauersfeld on Mon, Jan 25, 2010
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Restaurant marketing is a complex issue. There are [...]
In an unprecedented use of premium SMS text message donations, Americans have contributed over $27 million, and counting to Haiti earthquake relief victims.
When it comes to disaster relief for earthquake victims in Haiti, Americans are phoning it in at a record pace.
Red Cross has raised $27 million for Haiti through a text message campaign.
Red Cross [...]
Though it’s only in Mexico right now, Starbucks is planning to introduce 2D barcodes for mobile campaigns in the United States soon. That’s due to a 60% coupon redemption rate for their program in Mexico, a success rate we’d all like to experience.
Their campaign is designed to both reward existing customers and to bring [...]
